How To Use VIP Passes To Market Your Martial Arts School

Every month give all your students between 2-5 trial passes to give to their friends, ask students for their support rather than demanding it! Most will not you use them but if just two percent give the passes and you give out 200 passes, that’s 4 leads without little effort and cost.

The best way to obtain referrals is to give an outstanding service, through teaching great classes and helping students achieve their goals. Have Raving Fans and they will be happy to recommend your school to their friends and family.

Highlight that most of our members are referred by others which helps make the school a good place to come to by having quality people attend.

Referrals should be your biggest source of prospects other than leads you generate yourself.

Referrals come from not just satisfied customers but raving fans, remember the last time you went to see a great movie, how many people did you tell to go and see that movie Right! Lots and lots. The same thing should happen with your students, the following factors will encourage your students to refer.

Exciting classes

Friendly & Courteous staff

Giving more than expected

Helping people achieve their goals

Incentives i.e pro-shop vouchers

Another strategy is a VIP or trial pass strategy with a difference! Heres how it works; you enter a beginner introductory lesson date and time on the passes, you distribute as many as you can. You then hold a mass introductory/beginner lesson. I work this strategy for 3 months a year and typically enroll between 6-12 people every group introductory class.

Lee Mainprize is a business and martial arts marketing expert visit http://www.MAinstructor.com for martial arts instructor resources